Direct your vision.
A structured approach to creative direction.
Learn how to use Midjourney to explore visual ideas, establish style direction, and communicate design intent clearly.
The course focuses on guiding AI output through thoughtful prompting and reference, allowing you to create consistent, presentation-ready imagery without relying on trial and error.
Make your images come alive.
1 tutorial series.
So what's inside?
A clear progression that shows how Midjourney fits into a modern workflow
for idea development and style exploration.
Define a clear visual direction using AI
Learn how to use Midjourney to establish a coherent visual direction that supports a specific design story or audience.
Create audience-focused concept imagery
Use AI to develop buyer or user-focused visuals that help frame design intent
and guide creative decisions.
Control AI output through
intentional prompting
Understand how to guide Midjourney using prompts and reference so results align with your vision instead of feeling random.
Develop and maintain consistent visual styles
Learn how to create and reinforce visual styles so outputs remain aligned with a mood, theme, or direction across multiple images.
Integrate AI imagery into
a broader design workflow
Combine Midjourney outputs with tools like Optic or sketching workflows to develop refined hero imagery and presentation-ready visuals.
Frequently Asked Questions
Is this course beginner-friendly? Yes. You don’t need prior experience with Midjourney to follow along. The course focuses on how to think about visual direction and style using AI, rather than memorizing prompts or commands.
Will this replace my own design or sketching work? No. The course shows how to use AI as a support tool for defining direction and generating reference, not as a replacement for design thinking, sketching, or modeling.
What do I need to take this course? You’ll need access to Midjourney and a basic understanding of design or sketching workflows. The techniques focus on concept development, style control, and integration into a broader process.
Is this course included in the Designer’s Bundle? Yes. This course is included in the Designer’s Bundle along with all other courses and future updates.
Who is this for?
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Designers who want clearer visual direction and a more intentional way to explore ideas using AI
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Creatives who struggle with consistency or style when generating concept imagery and want more control over outcomes
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Artists looking to integrate AI into an existing workflow, using it for reference, exploration, and storytelling rather than final output
Your instructor in the series.
I've been in the industry for 9 years and have experienced every part of both production and advanced design process.
In addition I have taught at both CCS and Art Center; both world renowned schools in transportation design.
Everything I taught in those schools is here with the added benefit of being able to rewatch any part of this course.